The Air Jordan 4 shoe was first released in 1989, designed once again by Tinker Hatfield. It became the first Jordan shoe released on the global market, with some exceptions. The Air Jordan IV cushioning soleand design helped to make the shoe an international bestseller.Spike Lee, the director/actor who helped in the ad campaign for the Air Jordan III, created the Can/Can't TV commercial. Lee also featured the Air Jordan Shoes in his movie Do The Right Thing in a scene where the character "Buggin Out" (played by Giancarlo Esposito) angrily confronts a bicyclist who accidentally bumps into him and scuffs his Air Jordan IV shoes. After the confrontation, Buggin Out promptly places his shoe on a fire hydrant and cleans it with a tooth brush.